Personal Branding Course in Hong Kong

Our corporate training course is also available in Kowloon, Sha Tin, Tsuen Wan, Tuen Mun, Yuen Long Kau Hui, Tseung Kwan O, Tai Po, Sai Kung, Yau Ma Tei, Mong Kok, Kwun Tong, Tung Chung, Fanling – Sheung Shui, Sheung Wan, Causeway Bay, Wan Chai, Tin Shui Wai, Tai Kok Tsui, Ma On Shan, Cheung Sha Wan, Hung Hom, Admiralty, Central, Tsim Sha Tsui, Tsing Yi, North Point, Lam Tin, Aberdeen, Wong Tai Sin, Sham Shui Po, Lantau Island, Repulse Bay.

About This Personal Branding Training Course in Hong Kong

Personal Branding Course in Hong Kong

Personal branding is marketing yourself and your career as a brand. The concept comes from self-packaging. It is an on-going process that helps you establish the prescribed impression or image in the mind of others. It involves the application of an individual’s name to different products.

Your brand is an emotion or a perception, maintained by someone other than you. The relationship between consumers and brands ought to be continuously made and remade. You need to continue reinforcing your brand and visibility. Personal branding course helps you to create a consistent and targeted impression that helps you achieve your personal and professional goals. You should be focused on determining what you want and the activities you are enjoying.

Napoleon Hill introduced personal branding or individual branding or self-positioning in 1937 in his book: Think and Grow Rich. His ideas surfaced in later texts such as Positioning: The Battle for Your Mind by Jack Trout and AI Ries. They argue you can use positioning strategies to advance your career.

Personal branding has got to a new level, thanks to the popularity of the internet. There is now a need to manage your online identities. Despite being virtual, online identity and social media can affect your life. People want to portray themselves in a given way to their social circle.

Nowadays, employers have placed a lot of emphasis on personal branding. Employers use social media tools to vet candidates before offering them jobs. The techniques involve checking social media profiles and carrying out extensive background checks using search engines and other vital tools.

Who Should Attend This Personal Branding Training Course in Hong Kong Workshop

This Personal Branding Training Course in Hong Kong workshop is ideal for anyone who would like to gain a strong grasp and improve their Personal Branding.

  • All Staff Within An Organisation

  • Managers

  • Team Leaders

  • Executives

  • Assistants

  • Officers

  • Secretaries

Group Size For This Personal Branding Training Program in Hong Kong

The ideal group size for this Personal Branding course in Hong Kong is:

  • Minimum: 5 Participants

  • Maximum: 15 Participants

Course Duration For This Personal Branding Skills Course in Hong Kong

The duration of this Personal Branding Course in Hong Kong workshop is 1 full day. Knowles Training Institute Hong Kong will also be able to contextualised this workshop according to different durations; 2 full days, half day, 90 minutes and 60 minutes.

  • 1 Full Day

  • 9 a.m to 5 p.m

Personal Branding Course in Hong Kong Benefits

Below Is The List Of Course Benefits Of Our Personal Branding Course in Hong Kong

  • Develop Confidence
  • Showcase Your Expertise
  • Building Strong Relationships With Your Audience
  • Focus Your Energy On Important Things
  • Know Your Weaknesses And Strengths
  • Curate Your Web Presence
  • Reinvent Yourself

Personal Branding Course in Hong Kong Objectives

Below Is The List Of Course Objectives Of Our Personal Branding Course

  • Define Your Image.
  • Control Your Image.
  • Understand How To Sharpen Your Brand.
  • Use Social Media Appropriately.
  • Manage Your Brand In A Crisis.
  • Develop A Professional Appearance.

Course Content For This Personal Branding Training Course in Hong Kong

Below Is The List Of Course Content Of Our Personal Branding Training Course in Hong Kong

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.

Personal Branding Course in Hong Kong Workshop – Part 1: Defining Yourself

You are in control of your personal brand if you choose to be. When establishing your brand, it is essential that you define yourself. Remember that perception is a reality, so it is essential that you carefully cultivate your image. When you take the time to define yourself and present this definition to the public, you will reap the benefits that come with taking control of your personal branding.

  • If You Don’t, They Will
    • It is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take the time to brand yourself, the market will brand you, and it may not do it favorably.
  • Brand Mantra
    • Brand mantras are short, but they are powerful. This short phrase or statement may only be three to five words, but these words define your brand.]
  • Be Real
    • People are attracted to genuine people. The key to personal branding is to make it personal. Communicating dry facts will not impress most people. Your brand must have a personality.
  • SWOT Analysis
    • In defining yourself, it is helpful to perform a SWOT analysis. By identifying your strengths, weaknesses, opportunities, and threats, you will be able to define your brand and understand what you have to offer.
  • Pillars
    • In branding, your pillars are your main values. They are the attributes that help define your identity. In order to identify your pillars, you must ask yourself what you stand for and what your core values are.
  • Passions
    • Your brand should reflect your passions.
  • Define Your Strengths
    • Branding requires you to identify your strengths, which you already visited in your SWOT analysis.
  • The Three Cs
    • When establishing your brand, you must remember the three Cs: Clarity, Consistency, and Constancy.

Personal Branding Course in Hong Kong Workshop – Part 2: Controlling and Developing Your Image

This module will further explore the influence of the 3Cs. Remember that your brand needs to be clear and consistent, and you need to be committed to it. By following the rules of the three Cs, you will be able to control and develop your brand and your image. Once you commit to the three Cs, it will be easier to continue developing your brand.

  • Clear and Defined
    • As we have already learned, brand descriptions must be clear and defined. There should be no ambiguity or vague qualities in your brand. The clarity in your brand will allow people to understand what you do and do not represent.
  • Consistent Image
    • You must make sure that your brand has consistency. If you say that you are going to do something, you need to do it. Every exposure to your brand needs to be the same as the last.
  • It Takes a Commitment
    • Consistency takes commitment. You need to make sure that you are faithful and dependable in the execution of your brand’s promises.
  • Live It Every Day
    • Committing to your brand requires you to take action every day. It falls in line with consistency and constancy.

Personal Branding Course in Hong Kong Workshop – Part 3: Personal and Professional Influences

You are constantly presenting your brand to other people, both in your personal and professional life. It is important that you understand how your personal brand and your professional brand reflect each other. When you are able to integrate them successfully, you will be able to use your brand to further your personal and professional life.

  • Corporate and Personal Integration
    • It is easy to believe that your personal life is completely separate from your professional life. Your personal brand, however, will intersect with your corporate brand, and the values of each need to reflect each other.
  • They Will Influence Each Other
    • Your personal and professional brands will influence each other. We are used to stories of a personal brand affecting a professional brand.
  • Be a Professional
    • When developing your personal and professional brands, it is important that you exhibit professionalism.
  • Build Rapport
    • Part of personal branding requires building a rapport. When you build a rapport with people, you have the chance to develop a cross-promotion between your personal and professional life that will lead to opportunities as you show your brand to potential employers, employees, and customers.

Personal Branding Course in Hong Kong Workshop – Part 4: Sharpening Your Brand

There are many ways that you can sharpen your brand. By using the tools available to you, you have the opportunity to strengthen your brand and its influence over others. For example, you should take advantage of the opportunity to share ideas and influence others by blogging. By being transparent and authentic in your communication, you will attract people to you and to your brand.

  • Blogging
    • Blogging is an excellent way to draw people to your brand when it is done correctly. Unfortunately, you can repel people when you blog incorrectly.
  • Authenticity Is Key
    • Regardless of how you choose to portray your brand, authenticity is key. It is not easy to fake, being authentic.
  • Transparency
    • Being transparent is a difficult task for most people. Transparency requires living your life and conducting your business in the open.
  • Networking
    • Networking is a necessary aspect of any brand. As the saying goes, “It is who you know.” This is particularly true when you are developing your brand.

Personal Branding Course in Hong Kong Workshop – Part 5: Appearance Matters

Like it or not, appearance is an important part of any brand. Your appearance matters. Remember that first impressions and the way that you dress will affect the way people perceive you and your brand. It is important that your appearance reflects your brand and gives off the image that you want to portray to the public. Taking the time and effort to develop your appearance will greatly improve your brand’s reputation.

  • First Impressions
    • First impressions only happen once, and they happen quickly. We are hardwired to make fast decisions, and research shows that we make decisions about people within seven seconds of meeting them.
  • Rise Out of the Crowd
    • If you want to distinguish your brand from others, you need to stand out. It is important, however, that you are memorable for all the right reasons.
  • True Reflection
    • Your outward appearance needs to reflect who you are inside. Unfortunately, stress can cause people to give the wrong impression in their facial expressions and body language.
  • Dress for Success
    • While it is true that professional attire is much more relaxed than it used to be, clothes still matter.

Personal Branding Course in Hong Kong Workshop – Part 6: Social Media

Social media is an excellent way to improve your brand’s presence. You must, however, use social media correctly in order for it to be effective. It is not enough for you to have social media accounts. You need to have a specific purpose for your accounts and monitor them closely. It is also imperative that you implement security as you promote your brand.

  • Needs Constant Monitoring
    • Social media requires constant monitoring. If you do not pay attention to your social media accounts, they will not do you any good.
  • Security
    • Everyone with an online presence needs to focus on internet security. Being secure while using social media requires more than virus software.
  • Have an Objective
    • People who fail or are not completely successful using social media, often only use it for general self-promotion.
  • Promote
    • Promoting your social media sites takes time and effort on your part. There are many ways that you can increase the visibility of your brand using social media.
  • Don’t Ignore Any Mentions
    • Social media helps people connect with each other. While it may seem unimportant, you must engage with everyone who reaches out to you.

Personal Branding Course in Hong Kong Workshop – Part 7: Brand Management During a Crisis

You will face a crisis, no matter how prepared or well organized you are. When a crisis comes, you need to know how to handle the situation. Keep your head in a crisis and respond carefully. Acting precipitously will only damage your reputation and your brand. By addressing the problem head-on, you will be able to mitigate the damage to your brand.

  • Caught in a Bad Spot?
    • There may come a time when you find yourself in a bad spot. For example, you could upload mistaken information in your area of expertise.
  • Never Burn a Bridge
    • In difficult situations, you may be tempted to burn bridges, but you should NEVER burn a bridge.
  • Information
    • Problems in personal branding often stem from problems in communication. Miscommunication and misinformation happen regularly, and they can destroy your personal brand.
  • Monitor and Respond
    • You must carefully monitor every crisis situation because time is of the essence. Gather all the information about your brand as it appears online.

Personal Branding Course in Hong Kong Workshop – Part 8: Branding Personality Traits

Brands need a personality. Fortunately, you have the perfect opportunity to develop your brand and personality: yourself. The traits that your brand exhibits are completely up to you. When you identify your unique values and boldly look outside the box, your brand will have a clear personality.

  • Identify Your Unique Values
    • When branding personality traits, you need to identify what makes you unique. What makes you stand out in the crowd?
  • Be Bold
    • Branding personality traits requires you to be bold. You cannot be shy in the efforts to expand your brand.
  • Think Outside the Box
    • Thinking outside the box can facilitate the successful use of personal branding.
  • Fail. Learn. Repeat
    • You will face failure in life, and your personal branding is no exception. You need to practice the process of fail, learn, and repeat. When you face failure, take the opportunity to learn from your mistakes, which creates learning moments.

Personal Branding Training Course in Hong Kong Value Added Materials

Each participant will receive the following materials for the Personal Branding course in Hong Kong

Personal Branding Course in Hong Kong Learner’s Guide

Personal Branding Course in Hong Kong Handouts

Personal Branding Course in Hong Kong PPT Slides Used During Course

Personal Branding Training Course in Hong Kong Certification

Each course participant will receive a certification of training completion

Course Fees For Personal Branding Course in Hong Kong

There are 4 pricing options available for this Personal Branding training course in Hong Kong. Course participants not in Hong Kong may choose to sign up for our online Personal Branding training course in Hong Kong.

  • USD 1,019.96 For a 60-minute Lunch Talk Session.
  • USD 434.96 For a Half Day Course Per Participant.
  • USD 659.96 For a 1 Day Course Per Participant.
  • USD 884.96 For a 2 Day Course Per Participant.
  • Discounts available for more than 2 participants.

Course Discounts, Fundings & Subsidies

We have the following discounts, fundings & subsidies for this Personal Branding training course in Hong Kong

Course Facilitator

Our Trainers are Subject Matter Experts.

Our subject matter experts stimulate discussions, generates ideas, foster curiosity and excitement among all of our training participants. All of our trainers have a minimum of 10-20 years in the training industry.

Upcoming Personal Branding Training Course in Hong Kong Schedule

Contact us for the latest Personal Branding course in Hong Kong schedules:

Email: contact@knowlesti.hk

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      • Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.

      • Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.

      • We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.
      • Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.
      • Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.

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        Questions

        What is a personal brand? A personal brand is how one promotes oneself. It is the novel blend of skills, experience, and personality that one desires the world to see oneself. It is the telling of a story, and how it reflects one's conduct, behaviour, spoken and unspoken words, and attitudes.
        Personal branding is an effort where one takes an active role. There are many benefits that people can get from creating their brand. Also, a personal brand provides a person to self-manage their life without having to depend on others. A person's brand is an integral part of a person's career.
        Here is how to create one's personal brand: Figure Out How One Wants to Be Perceived. Know the Audience and Competition. Establish a different tone of voice. Build a Logo. Develop a Tailored Text Design Palette. Practice Diligence in applying the same design. Set Up Online Platforms. Create All the Digital exclusives.
        A strong personal brand is cohesive, transparent, regular and aims to serve a particular audience. A personal brand is essential for a business person because it is the best way to share a real message and draw the desired audience.
        Benefits of Personal Branding: People trust more. Much higher perceived value. Differentiation from the competition. Authenticity Being the "go-to" person in that field of expertise for the particular audience. Being known as an expert in one's field. Attracts excellent opportunities.
        Here are 7 Steps to Conceiving a Profitable Personal Brand Build the foundation. Choose the target audience. Create an irresistible offer. Optimize the personal website. Have a content strategy. Have a visibility strategy. Build a community.
        Here is why branding one's self is essential: Branding one's self makes one stay relevant in the industry, opens doors, and creates a long-lasting impression on customers. A successful brand spurs a unique experience, breathes loyalty, and grants consistency in the quality of the service it offers.
        What is a personal brand? A personal brand is how one promotes oneself. It is the novel blend of skills, experience, and personality that one desires the world to see oneself. It is the telling of a story, and how it reflects one's conduct, behaviour, spoken and unspoken words, and attitudes.
        A personal brand statement could be something like this: 'To assist individuals to look back and evaluate their life choices to understand their true pathways to success.' The personal brand statement should match one's identity and values. The statement should be a reflection of oneself and one's abilities.
        Here are Steps required to Building the Personal Brand Step One: Determine & Prioritize Values and Passions. Step Two: Define Key Traits. Step Three: Develop a Personal Image. Step Four: Define Target Audience. Step Five: Build an Online Presence.
        Branding one's self means to develop a new professional identity and coherent message that sets one apart from others either in a company or in industry. Personal brand images are synonymous with the business entity name.
        Personal branding is how one discovers what makes him or her unique and then tell that branding message to the proper audience. A well-defined personal brand that supports one's company mission is necessary to succeed in the workplace.
        A personal brand is how one promotes oneself. It is the novel blend of skills, experience, and personality that one wants the world to perceive. It is the telling of a story, and how it reflects the conduct, behaviour, spoken and unspoken language, and beliefs of oneself.
        A professional brand is a story of who one is and what one stands for. It is how one distinguishes oneself as a trustworthy, honest, and skilled professional. Be the one in control of communicating one's story.
        Personal brand statements commonly are one or two-sentence phrases that accurately sums up the business activities and vision. It is essentially one's unique selling proposition, the thing one does better than any competitors; a slogan.
        Personal branding is essential in today's economy because it is the most crucial selling point of a service or product. This claim is a powerful statement, but true. People believe one another; they are watching for someone they can proudly recommend and promote.
        A personal branding strategy is a strategy to take charge of one's reputation and career from obscurity to high distinctness. It describes where one stands today and what level of visibility one wants to accomplish in the future. A modern personal branding strategy is firmly rooted in content marketing.
        Branding consists of a set of combined branding decisions. Major brand strategy decisions include positioning, name selection, sponsorship and development. Be clear of what is the definition of branding before studying the four branding decisions or brand strategy decisions more carefully.
        Try answering these three questions to fine-tune one's brand. What To Solve? Every company needs to fix the problem. How To Meet or Exceed Expectations? How To Make A Difference? String These Answers All Together. Know When and Where To Use One's Message.
        Branding often takes the appearance of an iconic symbol that customers easily identify, such as a logo. Typical examples are the apple silhouette used by Apple Computers, Nike "swoosh," and the golden arches of McDonald's.
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